How to find clients for SEO service
Talking to business owners (or other decision makers) sometimes there are some difficulties explaining what is search engine optimization and what could be benefits for the client's business.
Usually a SEO specialist (or company) needs to explain what is that service, estimate how good that could be for the client, prepare some homework with statistics (at least some numbers) to confirm pros and cons of the promotion in search engines.
Mostly that happens because some persons are far away from internet, they are scared by dot com crash they heard about and don't trust these strange technologies anymore... you think I'm kidding and there are no such business owners anymore?? c'mon there are tons of them! :)
So instead of permanent proving of what I'm going to sell I started to think about an opposite approach to the problem.
And now I want to check another idea: doing business together with my clients instead of trying to improve their business explaining them benefits of internet popularity.
So...
I register a domain name, investigate some business area, find popular keywords, find major players on the market, perform the whole set of SEO actions and move my website to the first page of google.
My idea is to get a number of visitors and - more important! - number of contacts (phone calls, emails, or just web form submittings).
Even one contact a day.
After that I can come to a business owner, and tell him "Hey man, how are you today?"
Instead of selling him SEO, google promotion, search engines, visitor conversion and other buzzwords I can offer him this one contact a day.
They like what they understand.
One contact a day - it is clear.
A promise to improve his website's page rank is not.
And here is the difference.
You don't promise anything, you sell a lead who is interested in your client's product or service.
Benefits for me are that I can sell that for a higher price.
And I don't need to sell something that my client is not familiar with.
The cons are that I have to invest my own money first.
But I'm sure it makes sense.
At least - to try :)
Usually a SEO specialist (or company) needs to explain what is that service, estimate how good that could be for the client, prepare some homework with statistics (at least some numbers) to confirm pros and cons of the promotion in search engines.
Mostly that happens because some persons are far away from internet, they are scared by dot com crash they heard about and don't trust these strange technologies anymore... you think I'm kidding and there are no such business owners anymore?? c'mon there are tons of them! :)
So instead of permanent proving of what I'm going to sell I started to think about an opposite approach to the problem.
And now I want to check another idea: doing business together with my clients instead of trying to improve their business explaining them benefits of internet popularity.
So...
I register a domain name, investigate some business area, find popular keywords, find major players on the market, perform the whole set of SEO actions and move my website to the first page of google.
My idea is to get a number of visitors and - more important! - number of contacts (phone calls, emails, or just web form submittings).
Even one contact a day.
After that I can come to a business owner, and tell him "Hey man, how are you today?"
Instead of selling him SEO, google promotion, search engines, visitor conversion and other buzzwords I can offer him this one contact a day.
They like what they understand.
One contact a day - it is clear.
A promise to improve his website's page rank is not.
And here is the difference.
You don't promise anything, you sell a lead who is interested in your client's product or service.
Benefits for me are that I can sell that for a higher price.
And I don't need to sell something that my client is not familiar with.
The cons are that I have to invest my own money first.
But I'm sure it makes sense.
At least - to try :)
