How to start a business

You may know the name of Guy Kawasaki.
This guy is a specialist in startups.
I even read his book Art of the Start (honestly, a bit disappointed).
His blog is one of those I would recommend to anyone, not depending if you are going to start a business, or not.

Take a look at this video.
Many interesting questions, and kind of ...mmmm... motivating... isn't it?

This area (how to start your own business and become a millionaire) is very interesting for me (I realize you're not surprised because it is probably interesting for anyone else).
So...

Interview with Google founders

Found this interview recently.

Nice, but cannot say it's something overwhelming.
I realize Sergey and Larry are responsible for a strategy, so the questions like "How to be first in Google?" are not for them...
But anyway... :)

It looks Sergey is the leader of Google.

Also found a strange fact in the interview - as per Wall Street Journal 14% of electricity used in the U.S. are used by servers.
It sounds so unbelievable.
I cannot trust it.

What is White (or "White Hat") SEO

Opposite to "black" methods of a website optimization there is another set of methods named (surprise! surprise!) White SEO (or White Hat SEO).

So what are differences and why they are opposite?
Their targets are absolutely the same - to make a website visible in search engines and move it to the first page of google, yahoo, msn/live, altavista by defined search requests.

But the approaches and methods are different.
"White" methods are absolutely natural.
It is not a secret Google likes popular sites made for humans, not for search engines.
And a measure of popularity could be a number of incoming links that other websites place on their pages. A link is considered as a "vote".
So "white methods" include creating a websites, placing popular materials, making them popular so other people would be happy to put links to our website on their ones.
It is easy!

And it is the way google recommends us to go.
I found my old sites suddenly have high PR (page rank) and appeared to be on the first pages by their particular requests absolutely with no any special steps done!
That's really amazing, and it is the ideal way that definitely works in an ideal world.

What is Black (or "Black Hat") SEO

All search engine optimizators can be logically separated to a few groups.
One of them is "Black SEO".

This group usually contains the most technically advanced guys.
Twenty five years ago such people were the first who learned what is PC,
fifteen years ago they were hackers who knew how to use assembler and system interruptions,
five years ago they learned how to send out millions of messages of spam,
now they know how to push a website into search engines in a very short period of time.

Their results could look amazing,
but the problem is that google doesn't like their methods.

Your website can be on the top but in a week (or month, depending on how advanced are the promotion methods) it can be banned and you have a chance never see it in a SERP (search engine result page).

Why that usually happens?
Have you ever seen strange websites containing not readable text? Or just bunch of links to similar words? Or any other sites which are definitely created not for humans?

Here they are.
You can see doorways - specially created websites that are filled with keywords.
Just keywords, to make google like them.
And at the first look search engines really like them.
But at the second look they can be banned forever.

Such websites are promoted through spam.
Do you like spam, by the way?
Me too! thank you!
But now spam is not just a sending mass mail.
Modern spam technologies include spamming guest books, forums (discussion boards), all other places where some comments can be left.
And this comments come with backlinks to the spammers' promoted websites.
Google can see a bunch of links to some website and can guess this site should e very popular since so many other websites decided to place a link to them.

However later most of the links will be removed by other site owners and the "link wave" is over.
Google is smart enough too, and can analyze and predict this situation, and it always struggles with such approach.

Your website can be promoted by black methods too.
Avoid that.
It is not for a long time.
If your idea to stay online longer than a month, just avoid.
Before hiring a SEO company make sure you understand what methods will be used.