What is Black (or "Black Hat") SEO
All search engine optimizators can be logically separated to a few groups.
One of them is "Black SEO".
This group usually contains the most technically advanced guys.
Twenty five years ago such people were the first who learned what is PC,
fifteen years ago they were hackers who knew how to use assembler and system interruptions,
five years ago they learned how to send out millions of messages of spam,
now they know how to push a website into search engines in a very short period of time.
Their results could look amazing,
but the problem is that google doesn't like their methods.
Your website can be on the top but in a week (or month, depending on how advanced are the promotion methods) it can be banned and you have a chance never see it in a SERP (search engine result page).
Why that usually happens?
Have you ever seen strange websites containing not readable text? Or just bunch of links to similar words? Or any other sites which are definitely created not for humans?
Here they are.
You can see doorways - specially created websites that are filled with keywords.
Just keywords, to make google like them.
And at the first look search engines really like them.
But at the second look they can be banned forever.
Such websites are promoted through spam.
Do you like spam, by the way?
Me too! thank you!
But now spam is not just a sending mass mail.
Modern spam technologies include spamming guest books, forums (discussion boards), all other places where some comments can be left.
And this comments come with backlinks to the spammers' promoted websites.
Google can see a bunch of links to some website and can guess this site should e very popular since so many other websites decided to place a link to them.
However later most of the links will be removed by other site owners and the "link wave" is over.
Google is smart enough too, and can analyze and predict this situation, and it always struggles with such approach.
Your website can be promoted by black methods too.
Avoid that.
It is not for a long time.
If your idea to stay online longer than a month, just avoid.
Before hiring a SEO company make sure you understand what methods will be used.
One of them is "Black SEO".
This group usually contains the most technically advanced guys.
Twenty five years ago such people were the first who learned what is PC,
fifteen years ago they were hackers who knew how to use assembler and system interruptions,
five years ago they learned how to send out millions of messages of spam,
now they know how to push a website into search engines in a very short period of time.
Their results could look amazing,
but the problem is that google doesn't like their methods.
Your website can be on the top but in a week (or month, depending on how advanced are the promotion methods) it can be banned and you have a chance never see it in a SERP (search engine result page).
Why that usually happens?
Have you ever seen strange websites containing not readable text? Or just bunch of links to similar words? Or any other sites which are definitely created not for humans?
Here they are.
You can see doorways - specially created websites that are filled with keywords.
Just keywords, to make google like them.
And at the first look search engines really like them.
But at the second look they can be banned forever.
Such websites are promoted through spam.
Do you like spam, by the way?
Me too! thank you!
But now spam is not just a sending mass mail.
Modern spam technologies include spamming guest books, forums (discussion boards), all other places where some comments can be left.
And this comments come with backlinks to the spammers' promoted websites.
Google can see a bunch of links to some website and can guess this site should e very popular since so many other websites decided to place a link to them.
However later most of the links will be removed by other site owners and the "link wave" is over.
Google is smart enough too, and can analyze and predict this situation, and it always struggles with such approach.
Your website can be promoted by black methods too.
Avoid that.
It is not for a long time.
If your idea to stay online longer than a month, just avoid.
Before hiring a SEO company make sure you understand what methods will be used.
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